Discovering a global digital services market for Nutreco

A farmer standing with a tablet that utilizing Nutreco's app for streamlining their purchasing cycle.

Empowering farmers with data insights that drive new revenue streams

Animal feed company Nutreco wanted to aid farmers in predicting animal growth and feeding needs. We interviewed farmers across Europe to develop a vision for a self-service application to deliver real-time insights that farmers could previously only get from expert consultants. We leveraged these insights to reimagine the purchasing cycle for farmers with a self-service app, and built a roadmap for a digital-forward go-to-market strategy that attracts new customers and generates revenue from software.

Dozens of first-hand interviews with farmers across Europe

Developed a product vision based on farmers’ daily needs

Strategic go-to-market strategy to attract new customers and grow the feed business and generate revenue from software

(Left) View of Nutreco's modern and intuitive dashboard for brining digital services to agricultural clients. (Right) Two farmers standing with a tablet that has Nutreco's app for streamlining their purchasing cycle.
Two farmers standing with a tablet that has a modern app for streamlining their purchasing cycle.
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(Left) View of Nutreco's modern and intuitive dashboard for brining digital services to agricultural clients. (Right) Two farmers standing with a tablet that has Nutreco's app for streamlining their purchasing cycle.

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