Creating a unified Starbucks Music experience
Designed a holistic Starbucks music experience by integrating a new music subscription service into the Starbucks Loyalty program.
Starbucks and their music partner enlisted us to reimagine the Starbucks music experience. We designed a future state integrating a new music subscription service with the Starbucks loyalty program and complimentary in-store internet access. This was supported by a detailed funding model to execute a long term digital strategy that would unify the customer experience from brick and mortar to mobile, driving consumer retention in the brand ecosystem and accelerating invaluable retail data.
Full integration mapping into Starbucks Rewards loyalty program for increased engagement and retention
In-depth financial analysis to support internal business case and funding model
Comprehensive build, buy, and partner analysis supporting Starbucks long-term digital strategy
