Modernizing Nielsen’s ratings technology

A hand holding a mobile phone that has a picture of Taylor Swift on it with metrics tracking the popularity and success of her music, all part of the new platform for Nielson.

Built a data analytics app that accelerated Nielsen's seven-day ratings update into an overnight process

Nielsen needed to overhaul their outdated applications to meet modern demands. We transformed their flat-file data storage system into a modern, scalable, cloud-based data warehouse and built analytics apps for iOS and Android – accelerating their seven-day data update into an overnight process. This provided Nielsen – an historic business built on data —with modern technological agility to evolve with the future.

300Tb of data migrated to the cloud

14 disparate systems integrated into a single experience

Data update time decreased from weekly to daily

Three mobile phones that have various views of dashboard screens on them with metrics tracking the popularity and success of music, all part of the new platform for Neilson.
(Left) A person holding a mobile phone that has the new platform's clean and intuitive user interface for Nielsen. (Right) Desktop view of Nielson's new platform.
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Three mobile phones that have various views of dashboard screens on them with metrics tracking the popularity and success of music, all part of the new platform for Neilson.

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